The nationwide Republic Day and Bereke Fest promotional campaigns, organized to mark Republic Day, have concluded in Kazakhstan. Held from October 17 to 27, the discount campaigns covered all regions of the country, bringing together shopping malls, retail chains and major online marketplaces.
The campaigns were organized by the Ministry of Trade and Integration of the Republic of Kazakhstan in cooperation with local executive authorities.
A total of 649 retail outlets participated in the two campaigns, representing an increase of more than 30% compared to last year. Specifically, 232 shopping malls and shopping centers offered discounts as part of Republic Day, while 417 stores belonging to retail chains participated in Bereke Fest.
During the campaigns, discounts of up to 70% were offered on selected food products, clothing, footwear, household chemicals, electronics and household goods.
The campaigns also contributed to increased sales in several regions. In Shymkent, clothing sales rose by 18%, footwear sales by 16%, baby food sales by 30% and diaper sales by 25%. In the Karaganda Region, sales of laundry detergent gels increased by 20%, while liquid soap sales grew by 18%.
Online marketplaces, including Kaspi.kz, Halyk Market, Forte Market, Technodom, Mechta, Wildberries and Ozon, also joined the promotional campaigns. They offered discounts of up to 50% and additional bonuses on their platforms.
According to regional reports, compared with the period before the campaigns began, the number of visitors to participating retail outlets and the turnover of participating businesses increased.
The Republic Day and Bereke Fest campaigns gave consumers an opportunity to purchase essential goods at more affordable prices, stimulated consumer activity and contributed to the development of domestic trade.
