Today, a meeting was held to discuss tourism development in the East Kazakhstan Region. Participants reviewed the Tourism Development Master Plan for 2026–2035, which outlines the region’s key priorities and strategic development areas.
The Master Plan provides for the development of six key tourism destinations grouped into four clusters: Katon-Karagay, Ridder, Bukhtarma, Markakol–Zaisan, Ust-Kamenogorsk and its surrounding areas, and Ulken Naryn.
The main objective is to move away from seasonal tourism towards a year-round tourism model by developing mountain, water-based, wellness, business, industrial and rural tourism.
Promising initiatives include:
▪️ hosting an ornithological festival in Ridder;
▪️ organizing snow leopard watching tours in Katon-Karagay;
▪️ unlocking the tourism potential of Bukhtarma;
▪️ developing winter fishing in the Ulken Naryn district.
Special attention was also given to creating comprehensive tourism products that combine convenient transport links, comfortable accommodation, quality dining, экскурсионные программы and high service standards.
Achieving these goals requires infrastructure development, preparation of investment sites, strengthening human resource capacity, introduction of digital services and promotion of the unified Visit East Kazakhstan tourism brand.
Following the meeting, relevant regional departments and district and city akims were instructed to move from planning to the practical implementation of projects. Responsible officials, deadlines and measurable performance indicators must be identified for each area. Key priorities include developing off-season tourism and addressing infrastructure barriers.
Our goal is to transform East Kazakhstan’s tourism potential into attractive and competitive tourism products, attract investment, create new jobs and expand employment and income opportunities for local residents.
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