The Republic of Kazakhstan is continuing the phased implementation of mandatory digital labeling for beer and beer-based beverages. The new requirements apply not only to manufacturers and importers but also to wholesalers, warehouses, stores, food service establishments, bars, and restaurants involved in the storage, transportation, purchase, and sale of these products.
The main purpose of the labeling is to ensure the traceability of each labeled unit of goods from the manufacturer or importer to the end consumer, as well as to prevent the illegal circulation of products.
1. Which products are subject to mandatory labeling?
Mandatory digital labeling applies to beer and beer-based beverages that correspond to the established EAEU HS codes.
Labeling is carried out by applying a GS1 Data Matrix two-dimensional barcode, which contains a unique identification code for a specific product package.
Labeling applies to products in consumer packaging, including bottles and cans, as well as kegs.
2. Timeline for the Introduction of Mandatory Labeling
Labeling will be introduced in phases depending on the type of packaging and the product’s date of manufacture.
Effective dates for mandatory labeling:
•Beer and beer-based beverages in kegs: February 1, 2026
•Beer and beer-based beverages in bottles: September 1, 2026
•Beer and beer-based beverages in cans, effective January 1, 2027
3. Registration and Operation in the Labeling System
Market participants must register in the digital labeling and traceability system.
The information system is available at:
•https://tanba.markirovka.kz/
Data can be submitted via an automated software and hardware system integrated with the Central System of the Ministry of Trade, or through the system’s personal account.
4. Methods for Removing Labeled Beer and Beer-Based Beverages from Circulation
One of the most important issues for organizations involved in the storage and sale of beer is the proper documentation of the removal of products from circulation.
According to the Rule on the Marking and Traceability of Beer and Beer-Based Beverages Using Identification Means, removal from circulation is defined as the cessation of further circulation of marked goods on the grounds specified therein.
5. Retail Sales
The first and most common method is the sale of marked beer to an individual for personal consumption.
Removal from circulation is carried out via a cash register equipped with a data recording and/or transmission function.
At the time of sale, the Data Matrix on each unit of goods sold must be scanned using a technical device connected to the cash register.
Sales data is transmitted via the fiscal data operator (FDO) to the MPT Central System.
Important: Simply printing a receipt without scanning an identification token does not replace the prescribed procedure for tracking marked merchandise.