Tourism promotion Division, Tourism Department of Almaty city

Main activity of the Tourism promotion Division:

- conducting market research and identifying priority countries to attract tourists;

- development of a marketing strategy and marketing management plan;

- study and implementation of international best practices in the field of tourism;

- interaction with international, national, city organizations, institutions, enterprises, private and other companies engaged in international tourism;

- within its competence, development and implementation of international agreements in the field of tourism activities, as well as representation of the city's interests in the field of tourism in international organizations and international events and participation in their work;

- interaction with tour operators and hotels in order to coordinate activities to promote the city of Almaty;

- organization of forums, exhibitions, conferences and master classes on the development of the tourism industry in Almaty;

- organization of informational tours for foreign tour operators;

- organization of press tours for foreign journalists and bloggers;

- organization of participation of the city of Almaty in regional and international fairs and exhibitions;

- organizing and participating in roadshows in priority countries;

- interaction with domestic and foreign media to promote the tourism potential of the city of Almaty;

- conducting advertising campaigns in priority markets (advertising on billboards, on-Board and tourist magazines, branding of objects, etc.);

- cooperation with international Internet platforms to promote tourism;

- launch targeted and contextual ads;

- production of advertising and informational materials and Souvenirs in accordance with the brandbooks of Almaty;

- provides information about objects and subjects of tourist activity on tourist information centers of Almaty.